Design

On one hand, designers aim to make useful, attractive products or services. On the other hand, capitalism aims to make money for investors. When these two things are put together, designers can lose. Designs become more a means of profit than things of beauty and utility.

Benjamin Hubert, founder of the design company LAYER, believes that design should be for the people, not for galleries. LAYER’s vision is to solve everyday problems in the best way possible. For example, a client approached them about a new wheelchair. This was a company with no relationship to design—they just needed a better wheelchair. According to Hubert, “clients approach us because they want a functional and affordable product that’s also beautiful.” 

There's an insightful story that's used to explain lateral thinking, or thinking "outside the box". It goes like this:

A truck driver tried to pass under a low bridge, but the truck was too tall and got stuck. Traffic piled up behind it, and soon emergency workers, engineers, firefighters, and other truck drivers gathered to try to help.

After the box office success of Dune last year, director Denis Villeneuve confirms a second chapter of Frank Herbert’s sci-fi classic is in the making.

“Right now,” he announced, “I’m in what you call ‘soft prep’… It’s that beautiful part where it’s just dreaming, looking at the ceiling and thinking about the movie storyboards… It’s the moment where everything is possible, before we have the shock of reality that will come.”

According to The Guardian, the renowned Swiss architect Le Corbusier developed a system that has shaped much of the world. It dictates everything from the height of a door handle to the scale of a staircase. But the system, Le Modulor, developed in the 1940s, was created with a handsome six-foot-tall British policeman in mind. So all sizes are governed by the need to make everything as convenient as possible for Le Corbusier’s ideal man.

In 2008, research teams at Duke and Harvard surveyed 652 U.S.-born chief executives and heads of product engineering at 502 technology companies. They learned that, although a degree made a big difference in the success of an entrepreneur, the field it was in and the school that it was from were not significant. YouTube chief executive Susan Wojcicki, for instance, majored in history and literature; Slack founder Stewart Butterfield in English; Airbnb founder Brian Chesky in the fine arts.

Hong Kong has one of the worst housing crises in the world, and has been ranked the least affordable city for housing for the last eight years.

Hong Kong architect James Law has designed a low-cost solution to the problem: stackable, retro-fitted water pipe "tube homes" called "O-Pods" that could be rented cheaply to young people.

"If we can work with governments, and even private landowners and manufacturers, we could very cheaply build the O-Pods, and we could rent them out very cheaply to young people who are struggling to afford housing."

The standard classroom maps we all learned geography from are based on the Mercator projection, a 16th century rendering that preserved lines used for navigation while hideously distorting the true sizes of continents and oceans further from the equator. The result is a widespread misconception that Greenland is as big as Africa, Siberia and Canada are disproportionally massive, and that Antarctica apparently just goes on forever.

Vice president of Amazon Echo, Mike George, explained: "We have a thing called 'working backwards.' The first thing we do is we write a press release, ignoring every technical thing we can’t do for now. It’s our aspirations. We also write FAQs where we identify every question we would receive as if we issued the press release. We answer the question in aspirational ways too, ignoring, for the moment, the technical hurdles. In some cases we actually build things."