Value or values—know which one you bring to clients

Cartoon of two businessmen, one holding a large coin and the other, a small one

While the words "value" and "values" are deceptively alike, they actually have two different meanings. 

  • Value (uncountable) is your worth. What you bring to the table. In Japanese, the equivalent to it would be the word 価値.
  • Values (countable, usually used with “s”) are your important and lasting beliefs or ideals. In other words, your principles. The Japanese word here would be 価値観.