What are "One-minute lessons"/social media posts?
What do they do?
- they will increase your exposure to new students;
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bring new students to the site; and
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increase engagement with existing students.
They are similar to blog posts, in the sense that social media posts:
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are for students to read in their own time (so light and easy, but engaging and useful);
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should be about learning English (tips on how to learn English, nuances of English, common mistakes and the like), test preparation and anything useful in global business communication; and
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are for upper-intermediate level students.
They are different in the sense that they are shorter and bite-sized (quick and easy reads formatted for social media). You should also avoid any new language (besides the language you are teaching in the post) as much as humanly possible.
E.g. If the teaching point in your post is the word "nebulous," keep everything else simple and easy so the student can focus on learning that one word.
At the moment, social media posts are only visible:
- to students and followers on social media (Facebook, Instagram, and Twitter);
- if a teacher sends the student a link to a published social media post (feel free to do this!); and
- if the post is linked to another blog, discussion post, or news post.
In the foreseeable future, we will make a TEF content page (separate from My Page, the main page that you use) where TEF content such as blogs, discussion posts, news posts, and social media posts will live.
3 types
We currently have 3 types of social media posts:
- idioms (e.g. Circle back);
- tidbits (quiz format/e.g. Try to do or try doing); and
- inspirational (famous quotes, movie quotes, song lyrics, proverbs, etc./e.g. Asking questions)
Trello
We have a Communications Trello board for social media posts (please ask admin if you don't know what this is).
There will be a list for the type of social media post you are creating (idioms, tidbits, inspirational quotes).
Each list has cards, and each post needs a card (see red square in the image below). Please make a card for your social media posts and make sure anybody connected to the production of it is tagged. You can read the other rules on the card that says "Communications board rules" (see the red arrow in the image below).
