Millenium-old mochi shop in Japan
In the year 794, Naomi Hasegawa's family started Ichiwa, a mochi shop, next to the Imamiya Shrine in Kyoto to feed pilgrims who had traveled to pray for pandemic relief. Over a millenium later, the shop still sells mochi to people struggling with a pandemic. How has it survived so long, through pandemics, wars, natural disasters, and the rise and fall of empires? By putting tradition and stability over profit and growth.