ZOZOTOWN, Japan’s largest fashion e-commerce company, has announced the launch of the ZOZOSUIT, a revolutionary body measurement device. The suit’s technology will allow the company to create clothes that are guaranteed to fit, every time.
The ZOZOSUIT features patented sensor technology that is capable of capturing 15,000 precise measurements unique to each customer. Enabled with Bluetooth, the ZOZOSUIT seamlessly syncs with the ZOZO app and allows customers to upload their measurements from the comfort of their own home. Once their measurements have been captured, customers can shop the ZOZO collection, men’s and women’s high-quality basics including denim, t-shirts and coats, in the world’s first size-free e-commerce experience.
With the ZOZOSUIT and ZOZO collection, shoppers will never again have to debate which size to select or struggle with common fit issues.