Amazon Japan seeks delivery drivers

By Betty on July 30 2017

Amazon Japan aims to build a team of 10,000 independent couriers in the Tokyo region by 2020 to continue offering same-day delivery service without relying on major parcel delivery companies.

In Tokyo, the epicenter of demand, private couriers will be organized by logistics company Maruwa Unyu Kikan, which handles deliveries for such clients as online grocers. The company will take on Amazon's same-day delivery by organizing a team of independent couriers and outsourcing the work. It has already begun the same-day service in some parts of Tokyo's 23 wards.

Maruwa aims to fence in private couriers by strictly regulating work hours while guaranteeing steady work and revenue. It will also offer worker dormitories, fuel discounts and training. When necessary, it will also rent out mini-trucks that are easy to drive even in metropolitan areas and will encourage new drivers to sign on.

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Discussion
Please explain Amazon Japan's strategy to expand its logistics department.
What are the current difficulties in logistics in Tokyo?
Do you think Amazon Japan's plan to recruit more delivery drivers will be successful? Why/why not?