Walmart Rakuten e-book partnership
Walmart is taking aim at Amazon's Kindle business and diving into the business of selling e-readers, e-books, and audiobooks through a partnership with Japanese e-commerce giant Rakuten.
As part of the deal, Walmart will start selling Aura-branded e-readers made by Kobo, a division of Rakuten, in stores and online at Walmart.com. Kobo is one of Amazon Kindle's biggest competitors.