Image Credit
このレッスンでは、[Success] に関連するさまざまな表現にフォーカスします。
Introduction
This lesson will help you use these idioms describing success. You will also get a chance to talk about your own experiences.
Warm Up
Can you think of a famous success story? How is "success" defined in that context?
Language
Please consider each expression and match them to the images. Your instructor has an example and a question regarding each one.
- ahead of the pack/curve—ahead of your competitors, a trend or a way of thinking.
- corner a market—gain control of the market for a commodity.
- from the ground up—from the very beginning; starting with the basics; from the foundations.
- go through the roof—rise very quickly.
- ground-breaking—innovative, pioneering.
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Practice
A. Complete the anecdote
Read each section and choose an appropriate idiom from the list above.
- When Apple released the iPhone, their competitors were still years away from making a competitive product. Apple was well...
- The consultant made a thorough review of the client company structure and reported that the entire business was inefficient. The solution they recommended was that it needed to be completely rebuilt...
- The CFO was really worried. The project's budget was tight anyway, and another delay would mean that costs would...
- When a company has a monopoly on a product or service, it makes an enormous profit. So if you want to make a lot of money, develop a product and then...
- Innovation is one way to create a strong market identity. Brands that offer new, more advanced technology on a regular basis develop a reputation for being...
B. Discussion
Use idioms to discuss the following topics.
- Describe the development of a successful start-up.
- How can a company achieve and maintain a significant market share?
- What products made in your country are the most technologically advanced?
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Images:
NASA via Picryl
Kenneth Allen via Geograph.ie
Phillip Pessar via Flickr
Neil Cummings via Flickr
via PxHere