Send your name to Mars

It’s that time of the year again, when NASA gives you the opportunity to “ship” your name to another celestial body. This time, the destination is Mars, and the shipping service is NASA’s future Mars 2020 rover.

If you send in your name sometime before September 30, 2019, NASA engineers at the Jet Propulsion Laboratory will etch it onto a silicon chip with an electron beam, and then the rover will carry it on its journey. The names are going to be pretty teeny, though—about one-thousandth the width of a human hair. That’s small enough so that more than a million names can be included on a single chip as big as a dime. 

NASA has provided this opportunity for members of the public before, when it landed the InSight lander on Mars in 2018 or when it sent the OSIRIS-REx spacecraft to the asteroid Bennu. And just like any seasoned traveler, you’ll get a boarding pass and “frequent flyer” miles.

Discussion: 
It doesn't cost anything to send in your name, so NASA doesn't make any money from this. What is the purpose of this campaign, then? Do Homework
If you had 140 million frequent flier miles (225 million km), where would you go? Who would you take with you? Do Homework
Humans tend to be fascinated with life on other planets. Do you agree? Why? Do Homework