Nurses on Instagram: nursefluencers

Sarah’s Instagram feed is pretty typical for a 21-year-old model-slash-influencer living in Florida. There’s one important difference: In all of her pictures, she’s wearing scrubs.

Being a "nursefluencer," a term that I have admittedly made up but that describes a growing population, is similar to being a regular influencer.

For Sarah, and many young health care professionals like her, a sizeable Instagram following is a salve for a litany of problems experienced by those in the field: burnout, odd hours, and a lack of a creative outlet, to start. So it’s not surprising that within the past few months, tons of accounts like hers have popped up, gaining huge followings — largely made up of fellow medical professionals — by posting an insider’s view of the industry.

It’s also raised questions about the ethics of being a health care influencer. After all, isn’t the only person who should be influencing anyone’s health their own doctor?

Have you heard about social media "influencers"? Do Homework
Are there any conflicts of interest with being a nurse and a social media influencer? Do Homework
What other industries would you imagine a lot of influencers work in? Do Homework