Sell something: Mobile phone

By Di on August 26 2021
Evergreen

New smartphones come on the market at least every year. Each model has its own pros and cons, giving that company the opportunity to beat out its nearest competitors for a share of the market. But it's a tough market! If you were going to introduce a new phone, you'd need to make it pretty special.

That's exactly the task required here: you and your teacher are going to come up with a new phone and create an ad that will persuade consumers to buy it.

Try to include two or more of the following power words:

  • hottest;
  • effortless;
  • daring;
  • savings;
  • attractive; and/or
  • phenomenal.
Teaching notes

Vocabulary: Introduce the topic of power words in marketing—persuasive language that triggers an emotion in the reader/listener. All of the words listed in this article are from the blog post, "801 Power Words that Pack a Punch & Convert like Crazy!" It includes the following categories:

  1. Fear Power Words
  2. Encouragement Power Words
  3. Lust Power Words
  4. Anger Power Words
  5. Greed Power Words
  6. Safety Power Words
  7. Forbidden Power Words
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Discussion
Choose a target market. Consider digital ability, budget, or an unreached segment such as people with disabilities.
What features would that market particularly need or want from a phone?
What platform or publication would be the best place to publish your ad in order to reach that segment?
Write up your advertisement.