Technology

Smartphones are everywhere. People use them in rich countries and poor countries. Sometimes very poor people have smartphones, even when they live in slums. I think that most people understand how important smartphones can be. For example, some taxi drivers would have less business without a smartphone. This is because they can find riders through an app and make more money than just looking for customers on the street.

Phones have changed a lot in the last 20 years. I remember when you could only make calls on cellphones. Now, you can take free classes from top universities. You can record a video, edit it and upload it to social media.  

There are many apps available—over 2.8 million are available for download on the Google Play Store. Apple's App store has more than 1.8 million. Some people use these apps a lot. Research shows that 20% of millennials open an app more than 50 times per day. In general, most people use 10 apps each day.

The film industry is grappling with concerns about the future in light of the rapid advancements of AI technology. When questioned about these potential effects, ChatGPT emphasizes how AI can assist humans, making tasks like scriptwriting, special effects, and audience analysis faster and more effective. It highlights that AI is a tool without any sinister plans to take over the world.

Conversely, the perspectives of human interviewees paint a somewhat gloomier picture of the future. Their biggest fear is that their creative work will soon be replaced and go unrecognized. The ability to synthesize voices and digitally alter faces through visual effects is already a reality. In fact, this technology was utilized to de-age Harrison Ford in the latest Indiana Jones movie, and AI has replicated James Earl Jones' iconic Darth Vader voice for the upcoming Star Wars series.

Consumers are becoming more interested in sustainability and want to know for sure where products come from. One way to do this is to use DNA. For example, a supplier in the US grows organic cotton. The cotton is then sprayed with a unique DNA combination. This makes it easy to find out if a final product is made from that cotton. No one can substitute cheaper, non-organic cotton anywhere in the supply chain.

Another concern is labor practices. Consumers want to be sure the workers who produce the goods are treated well. The US has established new rules requiring companies to prove that imported goods were not made with forced labor. If they can't, then the goods are seized at the border. From January to March in 2023, border officials seized almost $1 billion worth of shipments.

When I was growing up in the 1960s and '70s, things were made to last. My husband and I have a waffle iron that belonged to his grandmother—it's about 80 or 90 years old and it still works! My father loved to fix things and taught me to love it, too. So repairing things seems natural to me.

However, these days things are made to break down. It's called "planned obsolescence". Manufacturers make sure their products will stop working after a few years. Some obsolescence is natural as new products are added and technology advances. But planned obsolescence becomes a problem when the manuals and parts for repair aren't made available. Consumers are forced to discard products and buy new ones, creating huge amounts of waste. And small repair shops can't stay in business, hurting local economies.

Humans find it difficult to adapt to change and this is evident in how technological advances are viewed. This is nothing new because even Socrates, the architect of Western philosophy, wasn't too excited about the introduction of writing, as he felt people would become more forgetful.

It may be natural to fear change, but we have to realize that by nurturing this kind of fear, we are resisting innovations that could improve our quality of life, productivity and connectivity. 

The fear of technological change shows a lack of trust. As it stands, Americans don’t trust each other, our corporations or our public institutions. The absence of trust means a lot of damage has been done and the only way to fix this is to ensure everyone has the information that is essential to building trust back up.

For a long time, we believed that Neanderthals and Homo Sapiens (modern humans) were two separate species. With the advent of DNA sequencing, however, it was discovered that Sapiens interbred with Neanderthals as they migrated from Africa 60,000 years ago. Another previously unknown hominid species, known as Denisovans, was also discovered at that time, and it interbred with Sapiens and Neanderthals, too.

Gene sequencing shows that non-African genomes today contain about 2% Neanderthal DNA, and people from Papua, New Guinea, and Australia are about 3% Denisovan. Studies on modern African DNA are taking longer because climate, geography and politics make locating skeletons much more difficult.

In 1991, researchers at Berkeley Lab invented a triple-glazed window they hoped would revolutionise the building industry. Though windows with three panes had existed for years, what distinguished Berkley’s design from precursors was the presence of a centralised, thin layer of glass. This made the window lighter, as less material could be used to make the external panes. It also made the window more energy efficient, as compartments either side of the central layer could be filled with insulating gas. On paper, the window had the potential to cut annual heating bills by 39 percent and reduce air conditioning costs by 28 percent. The only problem was that it was prohibitively expensive to manufacture.

Digital privacy has come to the forefront of business news over the past five years. According to Gartner, a business research company, the combination of data ethics violations like the Cambridge Analytica scandal, and data breaches like Equifax, has led to increased sensitivity among consumers about what they share and how it is used.

Please have a look at the chart below and discuss what you see with your teacher.

New smartphones come on the market at least every year. Each model has its own pros and cons, giving that company the opportunity to beat out its nearest competitors for a share of the market. But it's a tough market! If you were going to introduce a new phone, you'd need to make it pretty special.

That's exactly the task required here: you and your teacher are going to come up with a new phone and create an ad that will persuade consumers to buy it.

Try to include two or more of the following power words:

• hottest;
• effortless;
• daring;
• savings;
• attractive; and/or
• phenomenal.