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Instagram will see a double-digit user gain in Germany in 2017, according to eMarketer’s first-ever estimate for that social network’s use in the country, led by adoption by younger users.
But Facebook’s gains will slow to a trickle as user penetration for the country’s leading social network plateaus.
Instagram has enjoyed strong user growth in Germany in recent years, and that expansion will continue in 2017.
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Discussion
What social media platforms do you use, and why?
What is the popularity of Instagram and Facebook in Japan compared to other forms of social media?
What are the pros and cons of social media?
How will our use of social media develop in the near future?