If you are working in international business, then you need this course. We will teach you the language of the most fundamental areas of business and help you develop your business communication skills.
This course is perfect for experienced professionals and consultants working at a high level. It is also great for people who have studied English before and need to deepen their knowledge of business English. If you are working at a management level now, or aim to in the future, this intensive course is for you. We also highly recommend this course for business majors and students planning to do an MBA in English.
There are 50 units, covering topics in these business areas:
- human resources;
- management;
- quality control;
- strategy;
- marketing;
- IT;
- corporate finance;
- corporate social responsibility; and
- the global economy.
Each unit includes detailed notes and theory, practice exercises and discussion sections.
Time to complete
This book is exactly the same as the 2nd Edition except for two units:
- The 3rd edition added Unit 22: Risk and Uncertainty.
- The 3rd edition removed the previous edition's Unit 57: The BRIC economies, about developing economies.
- Every other unit is the same except, frustratingly, that units 23-57 are one unit off between editions (see the units on the left, below).
For example, in the 2nd edition, unit 22 is The four Ps and beyond.
But in the 3rd edition, Unit 22 is Risk and Uncertainty (and Unit 23 is The four Ps and beyond).
How to teach this book
This book is designed for self-study but can be used in a classroom setting, too. It is very easy to teach from. The explanation covers everything you need, and the exercises are simple with answers provided.
- Work through the explanations together with your student, making sure that they understand, and answering any questions they may have.
- Do the exercises together, but make sure you expand on them and apply the language to the student's life.
- Set homework each class based on the material covered.
Teaching strategies
When you teach vocabulary, make sure you do some or all of the following:
- Get your student to try to figure out the meanings of new words themselves.
- Get your student to explain the meaning of the word in another way.
- Get your student to tell you antonyms, synonyms or phrases they know related to the word in question.
- Model using the word in an example sentence that is related to their life or work.
- Make the student produce their own example sentence.
- Set writing homework that uses the new words.
Note
- You'll find answers to the exercises in an attached file below (and at the back of the book).
- Students can access the sample pages on the course page under "Look inside". The PDF file is attached here, too.