Surge in online grocery shopping
By The English Farm, June 25 2020According to CNN, the outbreak of the coronavirus is pushing many Americans to buy their groceries online. With shoppers stuck in their homes, downloads of Walmart's grocery app and Shipt increased by 160%, and 124%, respectively, in early March compared with the same period last year. Instacart more than tripled, increasing by 218%!
While shopping for books and electronics online, and ordering dinner through delivery apps, have become the norm in American life, before the coronavirus outbreak most customers still preferred to purchase their meat and vegetables at the store. Last year, only 4% of grocery sales in the United States were made online.
According to a survey by analysts at Gordon Haskett Research Advisor, a third of consumers said that they had purchased groceries for online pickup or delivery in March, 2020. Around 41% said they were buying groceries online for the first time.